乔布斯名言英文版

时间:2022-04-15 22:19 | 分类: 句子大全 | 作者:弱智笑话8682 | 评论: 次 | 点击:

乔布斯名言英文版

1.求乔布斯10句名言英文原话

1、Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.你的顾客不会在意你,他们不在意你的产品和服务。

他们在意他们自己,他们的梦想,他们的目标。现在,如果你能帮他们实现目标,他们会很在意你。

要做到这一点,你必须理解他们的目标,他们的需求和内心的渴望。2、Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves 比以往更接近你的用户,接近到在他们意识到他们需要什么之前告诉他们需要什么。

3、It's not the consumers' job to figure out what they want 弄清楚自己想要什么不是消费者的工作。4、You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.你不能只是询问客户需要什么,然后试图将需要的东西提供给他们。

当你把它做好的时候,他们就又想要新东西。5、Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.营销是与价值相关的。

这是一个复杂并且令人生厌的词,我们不会有机会让人们记住很多关于我们的信息。没有公司能够做到。

所以我们必须非常清楚我们希望他们了解我们什么。6、You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.你不能看着竞争说你会做得比对手更好,你应该看着竞争说你会以不同的方式去做它。

7、Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.大多数人从来不拿起电话就打(立即执行)。他们从来不问,这区分出了做事的人和做梦的人。

你要行动,你还要乐于失败。你必须乐于一败涂地,如果惧怕失败,你不会走得很远。

8、One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.让恐惧从一段关系中消失的一种方法是意识到你的合作伙伴的观念和你的是一样的。你关心的事情也正是他们关心的。

在我看来,这一点让恐惧消失并形成好的合作关系,无论是商业还是婚姻。9、A brand is simply trust.品牌简单地说就是信任。

10、Everything is based on a simple rule: Quality is the best business plan.一切都基于这个简单的规则:质量是最好的商业计划。

2.乔布斯经典英文语录,带翻译,快

1. Innovation distinguishes between a leader and a follower. 领袖和跟风者的区别就在于创新。

Innovation has no limits. The only limit is your imagination. It's time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now! 创新无极限!只要敢想,没有什么不可能,立即跳出思维的框框吧。如果你正处于一个上升的朝阳行业,那么尝试去寻找更有效的解决方案:更招消费者喜爱、更简洁的商业模式。

如果你处于一个日渐萎缩的行业,那么赶紧在自己变得跟不上时代之前抽身而出,去换个工作或者转换行业。不要拖延,立刻开始创新! 史蒂夫·乔布斯经典语录 2. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. 成为卓越的代名词,很多人并不能适合需要杰出素质的环境。

There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back. 成功没有捷径。你必须把卓越转变成你身上的一个特质。

最大限度地发挥你的天赋、才能、技巧,把其他所有人甩在你后面。高标准严格自己,把注意力集中在那些将会改变一切的细节上。

变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。 3. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. 成就一番伟业的唯一途径就是热爱自己的事业。

如果你还没能找到让自己热爱的事业,继续寻找,不要放弃。跟随自己的心,总有一天你会找到的。

I've got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is 'no', keep looking, you'll know when you find it. “我把这段话浓缩为:“做我所爱”。去寻找一个能给你的生命带来意义、价值和让你感觉充实的事业。

拥有使命感和目标感才能给生命带来意义、价值和充实。这不仅对你的健康和寿命有益处,而且即使在你处于困境的时候你也会感觉良好。

在每周一的早上,你能不能利索的爬起来并且对工作日充满期待?如果不能,那么你得重新去寻找。你会感觉得到你是不是真的找到了。

4. You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge. 并不是每个人都需要种植自己的粮食,也不是每个人都需要做自己穿的衣服,我们说着别人发明的语言,使用别人发明的数学……我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。”

Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You'll find it gives more meaning to your life and it's a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don't preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don't be shy about setting an example, and use opportunities that arise to let others know what you are doing. 带着责任感生活,尝试为这个世界带来点有意义的事情,为更高尚的事情做点贡献。这样你会发现生活更加有意义,生命不再枯燥。

需要我们去做的事情很多。告诉其 他人你的计划,不要鼓吹,也不要自以为是,更不能盲目狂热,那样只会把人们吓跑,当然,你也不要害怕成为榜样,要抓住出头的机会让人们知道你的所作所为。

5. There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind. 佛教中有一句话:初学者的心态;拥有初学者的心态是件了不起的事情。 It is the kind of mind that can see 。

3.求乔布斯的中英文名言

史蒂夫·乔布斯的十句名言

1、“领袖和跟风者的区别就在于创新。”

2、“成为卓越的代名词,很多人并不能适合需要杰出素质的环境。”

3、“成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业,继续寻找,不要放弃。跟随自己的心,总有一天你会找到的。”

4、“并不是每个人都需要种植自己的粮食,也不是每个人都需要做自己穿的衣服,我们说着别人发明的语言,使用别人发明的数学。我们一直在使用别人的成果。使用人类的已有

经验和知识来进行发明创造是一件很了不起的事情。”

5、“佛教中有一句话:初学者的心态;拥有初学者的心态是件了不起的事情。”

6、“我们认为看电视的时候,人的大脑基本停止工作,打开电脑的时候,大脑才开始运转。”

7、“我是我所知唯一一个在一年中失去2.5亿美元的人。这对我的成长很有帮助。”

8、“我愿意把我所有的科技去换取和苏格拉底相处的一个下午。”

9、“活着就是为了改变世界,难道还有其他原因吗?”

10、“你的时间有限,所以不要为别人而活。不要被教条所限,不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是,勇敢的去追随自己的心灵和直觉,只有自己的心灵和直觉才知道你自己的真实想法,其他一切都是次要。”

4.乔布斯语录的双语珍藏版

书 名:乔布斯语录(双语珍藏版)外文书名:iLive作 者:夏羽 著出 版 社:华文出版社出版时间:2011-12-1版 次:1页 数:198hyg字 数:80000印刷时间:2011-12-1开 本:32开纸 张:胶版纸印 次:1包 装:平装 上帝送给人类三个苹果:一个被夏娃摘下,人类找到了欲望;一个砸在牛顿头上,人类信仰了科学;最后一个被乔布斯咬了一口,人类把欲望交给了科学。

《乔布斯语录(双语珍藏版)》是一本“话传”体图书,收录乔布斯的话语,构成完整的生命传记。此书原文配翻译,双语撰写,模仿iPhone的装帧和排版,用以纪念乔布斯,4S,four S,for Steve(Jobs)。

夏羽,经济学者、作家。汉字字母概念 提出者,国内后现代主义文学先锋人物,话传体创始人,国家总部经济课题组成员。

创作了我国第一本后现代主义长篇读物《青春语录·年方二八》 (ISBN:[3]978-75075-4234-9);提出了汉字字母概念,用以书写其他民族语言;撰有图书《乔布斯语录(双语珍藏版)》(ISBN : 978-7-5075-3618-8),以语录为素材作传记,从而创立话传体这一新的文体;参与了《黄河文化总部基地》《中国海洋总部基地》《中国全生态总部基地》等项目的规划。 Reality Distortion Field: Put a Dent in the Universe 现实扭曲力场:给宇宙添了一口咬痕 001No “Me Too” 不一样 003Something Amazing,Rarely Somebody Beyond Young 创造,要趁早 006Back Bad, Night Black 背面做不好,晚上睡不着 009Great Artists Steal 伟大的艺术家才懂得偷 012Technology Is Not a Panacea 科技不是万能的 015Grok What Design Is All about 吃透设计相关的一切 018The Broader Understanding, the Better Design 思考越多,设计越棒 021Focus and Simplicity 简单与专注 024Can't just Ask Customers 靠问是不够的 027Successive Outerlayers,Successful Soul 外观洞察灵魂 030Design Is How It Works 设计讲究用起来的感觉 033Would Rather not Release 舍不得发布产品 039Nothing but Enthusiastic 只是热情这么简单而已 042Built for Ourselves 为自己生产 045Customer Experience First 消费体验第一位 048Lick Them 秀色可餐 050Say No to 1000 Things 先说一千次不 053Primary in Everything 一切都要最好的 056Work for Revolution 为革命工作 058Keet Putting Great Products 继续伟大的产品 061Hard to Get Along with 我很难相处 067The Journey Is the Reward 过程就是奖励 070No More Selle Sugared Water 别再卖糖水了 073Attention to Money 钱的问题 076Cost and Doubt 付出与怀疑 079Products Always Sexy 永葆性感 082Talent Nerver a Loser 让人才远离失败感 085Show People What They Want 展示给人们他要什么 088Innovation and Dollars 创新不是很多钱的问题 090When You Have to Sell out 当你面临卖掉公司时 093An Afternoon with Socrates 陪苏格拉底一下午 096There's No System Is the Best System 最好的系统就是没有系统 099Innovation Comes from 创新躲在哪里 102Church of Mac 苹果教堂 105Because I'm the CEO 因为我是首席 10850 Cents Based on Performance 一半看表现 111An E-mail frome Apple's Consumer 上帝之信 114If They Did, They Wouldn't Have… 要是他们那样,就不会…… 119I'll always Come Back 我一定会回来的 122The Japanese like Dead Fish 死鱼日本 126Six Competitive People 6个可怕的人 129Their Own Glory and Wealth 个人荣耀与财富的得逞 133Milk the Macintosh 榨干麦金塔 136Microsoft Have No Taste 微软没品味 140Bill Gates'd Be a Broader Guy 盖茨本可以视野更开阔 143Shamelessly Copy! 无耻的抄袭! 146If Easy, Microsoft Would Have Great Products 要是容易,微软也会有伟大的产品 149Marriage Secret with Gates 跟盖茨秘密结婚 153Evil Google 罪恶谷歌 157Year of the Copycats 抄袭年 160Be a Pirate 做海盗 165You Make Habits, Habits Make You 你造就了习惯,习惯又造就了你 168Do Something Wonderful than Be the Richest Man 做些美妙的事比做首富好 171Make a Better Place for Our Kids 为后代留净土 175Stay Hungry,Stay Foolish 求知若饥,虚心若愚。

178Follow Your Heart and Intuition 追随内心 181Love What I did 爱我所做 184Fired,the Best Place 被炒,好得很 187All Fall Away in the Face of Death 死亡面前,都是浮云 191Death,the Invention of Life 死亡,生命的发明 195 iPhone模式精彩内文 书 名:乔布斯语录(经典双语版)作 者:廖波 编著出 版 社:化学工业出版社出版时间:2012-10-1版 次:1页 数:243hyg字 数:144000印刷时间:2012-10开 本:大32开纸 张:胶版纸印 次:1包 装:平装 “And one more thing。”(“还有一件事……”)这件事是展示iMac,是展示iPhone,是展示iPad……在苹果新品发布大会上,乔布斯这句口头禅带给人们一次又一次惊喜。

2011年10月5日下午3时,与癌魔抗争了八年的乔布斯,因组织器官衰竭而呼吸骤停,一代天骄撒手人寰。我们多么期待,乔布斯还能对大家说,“and one more thing。”

可惜。

5.求史蒂夫乔布斯的名言(中英对照)

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.你们的时间有限,所以不要浪费时间活在别人的生活里。

不要被信条所惑——盲从信条是活在别人的生活里。不要让任何人的意见淹没了你内在的心声。

最重要的,拥有跟随内心和直觉的勇气。你的内心与直觉知道你真正想成为什么样的人。

任何其他事物都是次要的。

6.乔布斯的名言翻译

是他的名言啊!我也很喜欢他。。我还收集了他的原版的话。我发给你看看。

向那些疯狂的家伙们致敬

他们特立独行

他们桀骜不驯

他们惹事生非

他们格格不入

他们用与众不同的眼光看待事物

他们不喜欢墨守成规

他们也不愿安于现状

你可以赞美他们,引用他们,反对他们

质疑他们,颂扬或是诋毁他们

但唯独不能漠视他们

因为他们改变了事物

我们为这些家伙制造良机

或许他们是别人眼里的疯子

但他们却是我们眼中的天才

因为只有那些疯狂到以为自己能够改变世界的人

才能真正地改变世界

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

最后一句英文我隔开了 就是你想要的原文。

望采纳。。呵呵

乔布斯名言英文版

乔布斯史上最著名的演讲(个人认为最棒的翻译版,收藏)

乔布斯斯坦福大学演讲

中文版

我今天很荣幸能和你们一起参加毕业典礼,斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话,今天也许是在我的生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不是什么大不了的事情,只是三个故事而已。

第一个故事是关于如何把生命中的点点滴滴串连起来。

我在里德学院读了六个月之后就退学了,但是在十八个月以后——我真正的作出退学决定之前,我还经常去学校。我为什么要退学呢?

故事从我出生的时候讲起。我的亲生母亲是一个年轻的,没有结婚的大学毕业生。她决定让别人收养我,她十分想让我被大学毕业生收养。但是我亲生母亲随后发现,我的养母从来没有上过大学,我的养父甚至从没有读过高中。她拒绝签这个收养合同。只是在几个月以后,我的养父母答应她一定要让我上大学,那个时候她才同意。

在十七岁那年,我愚蠢的选择了一所几乎和你们斯坦福大学一样贵的学校。我父母还处于蓝领阶层,他们几乎把所有积蓄都花在了我的学费上面。在六个月后,我已经看不到其中的价值所在。但是在这里,我几乎花光了我父母这一辈子的所有积蓄。所以我决定要退学。不能否认,我当时确实非常的害怕,但是现在回头看看,那的确是我这一生中最棒的一个决定。

但是这并不是那么罗曼蒂克。我失去了我的宿舍,所以我只能在朋友房间的地板上面睡觉,我去捡5美分的可乐瓶子,仅仅为了填饱肚子,在星期天的晚上,我需要走七英里的路程,穿过这个城市,只是为了能吃上饭——这个星期唯一一顿好一点的饭。但是我喜欢这样。我跟着我的直觉和好奇心走,遇到的很多东西,此后被证明是无价之宝。让我给你们举一个例子吧:

里德学院在那时提供也许是全美最好的美术字课程。在这个大学里面的每个海报,每个抽屉的标签上面全都是漂亮的美术字。我决定去学学怎样写出漂亮的美术字。

当时看起来这些东西在我的生命中,好像都没有什么实际应用的可能。但是十年之后,当我们在设计第一台Macintosh电脑的时候,就不是那样了。我把当时我学的那些东西全都设计进了Mac。那是第一台使用了漂亮的印刷字体的电脑。如果我当时没有退学,就不会有机会去参加这个我感兴趣的美术字课程,Mac就不会有这么多丰富的字体,以及赏心悦目的字体间距。那么现在个人电脑就不会有现在这么美妙的字型了。当然我在大学的时候,还不可能把从前的点点滴滴串连起来,但是当我十年后回顾这一切的时候,真的豁然开朗了。

你在向前展望的时候不可能将这些片断串连起来;你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会在你未来的某一天串连起来。你必须要相信某些东西:你的勇气、目的、生命、因缘。这个过程从来没有令我失望,只是让我的生命更加地与众不同而已。

我的第二个故事是关于爱和损失的。

我非常幸运,因为我在很早的时候就找到了我钟爱的东西。斯蒂夫•沃兹尼亚克和我在二十岁的时候就在父母的车库里面开创了苹果公司。十年之后,这个公司从那两个车库中的穷光蛋发展到了超过四千名的雇员、价值超过二十亿的大公司。在公司成立的第九年,我们刚刚发布了最好的产品,那就是Macintosh。  我也快要到三十岁了。在那一年,我被炒了鱿鱼。你怎么可能被你自己创立的公司炒了鱿鱼呢?嗯,在苹果快速成长的时候,我们雇用了一个很有天分的家伙和我一起管理这个公司,在最初的几年,公司运转的很好。但是后来我们对未来的看法发生了分歧。当争吵不可开交的时候,董事会站在了他的那一边。所以在三十岁的时候,我被炒了。在而立之年,我生命的全部支柱离自己远去。

在最初的几个月里,我真是不知道该做些什么。我把从前的创业激情给丢了,我觉得自己让与我一同创业的人都很沮丧。但是我渐渐发现了曙光,我仍然喜爱我从事的这些东西。苹果公司发生的这些事情丝毫的没有改变这些。我被驱逐了,但是我仍然钟爱它。所以我决定从头再来。

我当时没有觉察,但事后证明,从苹果公司被炒是我这辈子发生的最棒的事情。因为,作为一个成功者的极乐感觉被作为一个创业者的轻松感觉所重新代替:对任何事情都不那么特别看重。这让我觉得如此自由,进入了我生命中最有创造力的一个阶段。

乔布斯史上最著名的演讲(个人认为最棒的翻译版,收藏)

在接下来的五年里,我创立了一个名叫NeXT的公司,还有一个叫Pixar的公司,然后和一个后来成为我妻子的优雅女人相识。Pixar现在是世界上最成功的电脑制作工作室。在后来的一系列运转中,苹果收购了NeXT,我又回到了苹果公司。我们在NeXT发展的技术在苹果的复兴之中发挥了关键的作用。我还和Laurence一起建立了一个幸福的家庭。

我可以非常肯定,如果我不被苹果开除的话,这其中一件事情也不会发生的。这个良药的味道实在是太苦了,但是我想病人需要这个药。有些时候,生活会拿起一块砖头向你的脑袋上猛拍一下。不要失去信心。我很清楚唯一使我一直走下去的,就是我做的事情令我无比钟爱。你需要去找到你所爱的东西。对于工作是如此,对于你的爱人也是如此。你的工作将会占据生活中很大的一部分。你只有相信自己所做的是伟大的工作,你才能怡然自得。如果你现在还没有找到,那么继续找、不要停下来、全心全意的去找,当你找到的时候你就会知道的。就像任何真诚的关系,随着岁月的流逝只会越来越紧密。所以继续找,直到你找到它,不要停下来!

我的第三个故事是关于死亡的。

当我十七岁的时候, 我读到了一句话:“如果你把每一天都当作生命中最后一天去生活的话,那么有一天你会发现自己是正确的。”这句话给我留下了深刻的印象。从那时开始,过了 33年,我在每天早晨都会对着镜子问自己:“如果今天是我生命中的最后一天,你会不会完成你今天想做的事情呢?”当答案连续很多次被给予“不是”的时候,我知道自己需要改变某些事情了。

“记住你即将死去”是我一生中遇到的最重要箴言。它帮我指明了生命中重要的选择。因为几乎所有的事情,包括所有的荣誉、所有的骄傲、所有对难堪和失败的恐惧,这些在死亡面前都会消失。我看到的是留下的真正重要的东西。

你有时候会思考你将会失去某些东西,“记住你即将死去”是我知道的避免这些想法的最好办法。你已经赤身裸体了,你没有理由不去跟随自己的心一起跳动。

大概一年以前,我的一次体检结果清楚的显示在我的胰腺有一个肿瘤。医生告诉我那很可能是一种无法治愈的癌症,我还有三到六个月的时间活在这个世界上。我的医生叫我回家,然后整理好我的一切,那就是医生准备死亡的程序。那意味着你将要把未来十年对你小孩说的话在几个月里面说完;那意味着把每件事情都搞定, 让你的家人会尽可能轻松的生活;那意味着你要说“再见了”。

我整天和那个诊断书一起生活。后来有一天早上医生将一个内窥镜从我的喉咙伸进去,通过我的胃,然后进入我的肠子,用一根针在我的胰腺上的肿瘤上取了几个细胞。我当时很镇静,因为我被注射了镇定剂。但是我的妻子在那里,后来告诉我,当医生在显微镜地下观察这些细胞的时候他们开始尖叫,因为这些细胞最后竟然是一种非常罕见的、可以用手术治愈的胰腺癌细胞。我做了这个手术,现在我痊愈了。

那是我最接近死亡的时候,我还希望这也是以后的几十年最接近的一次。从死亡线上又活了过来,死亡对我来说,只是一个有用但是纯粹是知识上的概念的时候,我可以更肯定一点地对你们说:

没有人愿意死,即使人们想上天堂,人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它,也应该如此。因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的,但是从现在开始不久以后,你们将会逐渐的变成旧的然后被清除。我很抱歉这很具有戏剧性,但是这十分的真实。

你们的时间很有限,所以不要将他们浪费在重复其他人的生活上。不要被教条束缚,那意味着你和其他人思考的结果一起生活。不要被其他人喧嚣的观点掩盖你真正的内心的声音。还有最重要的是,你要有勇气去听从你直觉和心灵的指示——它们在某种程度上知道你想要成为什么样子,所有其他的事情都是次要的。

当我年轻的时候,有一本叫做“整个地球的目录”振聋发聩的杂志,它是我们那一代人的圣经之一。它是一个叫Stewart Brand的家伙神奇地将这本书带到了这个世界。那是六十年代后期,所以这本书全部是用打字机,、剪刀还有偏光镜制作的。

Stewart和他的伙伴出版了几期的“整个地球的目录”,当它完成了自己使命的时候,他们做出了最后一期的目录。那是在七十年代的中期,你们的时代。在最后一期的封底上是清晨乡村公路的照片(如果你有冒险精神的话,你可以自己找到这条路的),在照片之下有这样一段话:“求知若渴,虚心若愚”这是他们停止了发刊的告别语。“保持饥饿,保持愚蠢。”我总是希望自己能够那样,现在, 在你们即将毕业,开始新的旅程的时候, 我也希望你们能做到这样:求知若渴,虚心若愚。

乔布斯史上最著名的演讲(个人认为最棒的翻译版,收藏)

英文版

New York: I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

乔布斯史上最著名的演讲(个人认为最棒的翻译版,收藏)

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me - I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

乔布斯史上最著名的演讲(个人认为最棒的翻译版,收藏)

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.


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