关于产品品质的名言(企业产品质量格言有哪些)

关于产品品质的名言(企业产品质量格言有哪些)

1.企业产品质量格言有哪些

关于产品质量的名言

2、做人守诚信，制药重质量。

3、抓素质教育是促进产品质量的母本。

4、质量在的心中，名牌在的手中，责任在的肩上，诚信在的言行中。

5、质量赢信誉，信誉得效益。

6、质量以我为本，我以质量为荣。

7、质量体现素养，素养决定质量，质量决定生存。

8、质量是我们的自尊。

9、质量是维护顾客忠诚的最好保证。——杰克·韦尔奇

10、质量是企业长远生存的根基，是企业竞争的免死金牌。

11、质量是品牌的基础，质量是素质的体现，质量是市场的保证。

12、质量是成功的伙伴。

13、质量就是政治，质量就是生命，质量就是价值。

14、以一流的管理，培养一流的团队，争取一流的质量，实现一流的效益。

15、以一流的企业文化，创造一流的产品质量。

16、有百分之百的工作态度，才有百分之百的产品质量。

17、只有敬业的精神，才有高质量的药品。

18、质量不是检验出来的，而是生产出来的。

19、质量出效益，操作是关键；工作完成好，精心是尺度。

20、以质量征服人心，让世界认识。

2.企业产品质量格言有哪些

关于产品质量的名言2、做人守诚信，制药重质量。

3、抓素质教育是促进产品质量的母本。4、质量在的心中，名牌在的手中，责任在的肩上，诚信在的言行中。

5、质量赢信誉，信誉得效益。6、质量以我为本，我以质量为荣。

7、质量体现素养，素养决定质量，质量决定生存。8、质量是我们的自尊。

9、质量是维护顾客忠诚的最好保证。——杰克·韦尔奇10、质量是企业长远生存的根基，是企业竞争的免死金牌。

11、质量是品牌的基础，质量是素质的体现，质量是市场的保证。12、质量是成功的伙伴。

13、质量就是政治，质量就是生命，质量就是价值。14、以一流的管理，培养一流的团队，争取一流的质量，实现一流的效益。

15、以一流的企业文化，创造一流的产品质量。16、有百分之百的工作态度，才有百分之百的产品质量。

17、只有敬业的精神，才有高质量的药品。18、质量不是检验出来的，而是生产出来的。

19、质量出效益，操作是关键；工作完成好，精心是尺度。20、以质量征服人心，让世界认识。

3.关于“品质”的名言警句有哪些

关于“品质”的名言警句：

1、我决不相信，任何先天的或后天的才能，可以无需坚定的长期若干的品质而得到成功。

2、同样的品质比价格，同样的价格比品质。

3、正如恶劣的品质可以在幸运中暴露一样，最美好的品质也是在厄运中被显示的。

4、磨难是检验尺，检验人的品质；磨难是加速器，推动人成长，磨难是智慧源，增进人的精神财富。

5、归朴还真，上升到精神的境界。

6、自信是一种坚强，自信是一种品质，自信是一种释怀！

7、兰花，花简叶幽蓝，清雅馥郁，素有“王者之香”的美称。历代诗人墨客常以兰喻志寄托幽芳高洁的情操，也常常把品质坚贞有骨气的人用兰花作比喻。

8、我们学会了坚韧不拔，学会了服从命令。军训，就是要培养我们的品质，磨砺我们的意志。经历了军训，我们获益匪浅；通过了军训，我们无比骄傲。

9、我喜欢马，那是因为马儿拥有坚定顽强的品质，有只求付出，不求回报，甘当坐骑的奉献精神，有敢爱敢恨的性格。它忠实于主人，忠实于朋友，更有敢于撂蹶子，勇于进取的精神。

10、菊花，不象牡丹那样富丽，也没有兰花那样名贵，但作为傲霜之花，它一直受人喜爱。菊花历经风霜却坚贞的品质一直被文人墨客所赞叹。

11、野草没有美丽的姿态，但有优秀的品质。它那种不畏艰难，坚强不屈的精神不正是我们21世纪的新一代应该拥有的优秀品质吗？

12、生活中最基本的技巧是交流，最可依赖的品质是耐心，最糟糕的行为是抱怨，最易见效的努力是从自己做起。

13、蚕枣它要求人的仅仅是几片桑叶，贡献给人们的却是精美的丝，蚕的品质多高尚啊！

14、雪是纯洁的，正像我们人类纯洁的心灵一样，让我们看到了大真，大善，大美。诗人韩愈曾写道：“白雪却嫌春色晚，故穿庭树作飞花”不就明显是说明了白雪具有舍己为人的品质和大无畏精神吗？

15、自信是我们必不可少的人生品质！自信是我们的指路明灯！自信是我们成功的基石！

4.企业产品质量格言

关于产品质量的名言2、做人守诚信，制药重质量。

3、抓素质教育是促进产品质量的母本。4、质量在的心中，名牌在的手中，责任在的肩上，诚信在的言行中。

5、质量赢信誉，信誉得效益。6、质量以我为本，我以质量为荣。

7、质量体现素养，素养决定质量，质量决定生存。8、质量是我们的自尊。

9、质量是维护顾客忠诚的最好保证。——杰克·韦尔奇10、质量是企业长远生存的根基，是企业竞争的免死金牌。

11、质量是品牌的基础，质量是素质的体现，质量是市场的保证。12、质量是成功的伙伴。

13、质量就是政治，质量就是生命，质量就是价值。14、以一流的管理，培养一流的团队，争取一流的质量，实现一流的效益。

15、以一流的企业文化，创造一流的产品质量。16、有百分之百的工作态度，才有百分之百的产品质量。

17、只有敬业的精神，才有高质量的药品。18、质量不是检验出来的，而是生产出来的。

19、质量出效益，操作是关键；工作完成好，精心是尺度。20、以质量征服人心，让世界认识。

5.关于品质的名人名言

君子不以利害义，则耻辱安从生哉！ ——

忠诚是通向荣誉之路。 ——左拉

众人以亏形为辱，君子以亏义为辱。 ——尸子

为人民利益而死，就比泰山还重。 ——毛泽东

好胜者必争，贪勇者必辱。 ——林逋

荣誉就像萤火虫，远看闪闪发光，近看既不发热，也不怎么亮。

——约翰·韦伯斯特

依靠别人的名声生活是可悲的。 ——尤维纳利斯

不朽之名誉，独存于德。 ——彼德拉克

坚持你的主义，主义重于生命；宁愿生命消失，只要声誉能够留存。 ——裴多菲

6.求与质量品质有关的名言,故事,最好是一些大企业家说的

1.宁肯少些，但要好些 . ——列宁

2.美好的东西在质不在量 . ——伊索

3.星星虽多，但不能高攀太阳 . ——匈牙利谚语

4.质量是维护顾客忠诚的最好保证. ——杰克？韦尔奇

5.20世纪是生产率的世纪，21世纪是质量的世纪. ——约瑟夫？朱兰

6.对产品质量来说，不是100分就是0分.——松下幸之助

7.全世界没一个质量差，光靠价格便宜的产品能够长久地存活下来.——徐世明

8.质量等于利润 . ——汤姆？彼得斯

9.将良品率预定为85%，那么便表示容许15%的错误存在. ——菲利普？克劳斯

10.产品质量是生产出来的，不是检验出来的. ——威廉？戴明

P320 quality 品质

There is an adage that quality sells, and many companies believe that the best way to attract buyers is to produce a superior product. Businesses that put quality first believe that the other factors affecting demand, such as promotion, distribution, and the price, are much less important than the product itself.

有句格言说，质量是卖点，许多公司认为，吸引买家的最好办法是生产出优质产品。把质量放在第一位的企业认为，影响需求的其他因素，如促销、分销和价格，远不如产品本身重要。

At first this approach may seem irrational. In some markets, after all, low prices are critical. For example, Ryanair’s competitive advantage over its rivals is based on its low-cost business model, which enables the airline to charge lower fares than its rivals. Yet some low-cost goods or services can represent a false economy for customers, especially if the goods are of poor quality, necessitating extra costs for the customer to repair or replace them.

起初，这种做法似乎是不合理的。毕竟，在某些市场上，低价是至关重要的。例如，瑞安航空相对于其竞争对手的竞争优势是基于其低成本的商业模式，这使得该航空公司能够比其竞争对手收取更低的票价。然而，一些低成本的商品或服务对客户来说可能是一种虚假的经济，特别是如果商品的质量不好，客户就必须支付额外的费用来维修或更换它们。

Another possible way to boost revenue is to increase the volume of goods sold. Some companies attempt to achieve this goal by using advertising campaigns to steal market share from their rivals. However, the problem with trying to grow revenue through promotion is that it is usually expensive. In the UK, for example, in 2013 a 30-second television commercial cost up to $80,000 (£50,000).

另一个提高收入的可能方法是增加商品的销售量。一些公司试图通过利用广告活动从对手那里抢夺市场份额来实现这一目标。然而，试图通过促销来增加收入的问题是，它通常很昂贵。以英国为例，在2013年，一个30秒的电视广告费用高达8万美元（5万英镑）。

Offering a quality product is an alternative to these low-cost or high-volume approaches. This strategy can achieve the same goal of boosting a company’s revenues, improving customer retention by offering clients a product of a high standard that they will want to keep or to buy again and again.

提供优质产品是这些低成本或大批量方法的替代方案。这种策略可以达到提高公司收入的相同目标，通过向客户提供他们愿意保留或反复购买的高标准产品，提高客户的保留率。

What is quality? 什么是品质

To appreciate the role played by quality, it is first necessary to understand what is meant by this term. In a manufacturing context, quality is achieved when a company is able to supply reliable, durable goods that meet or surpass consumer expectations and are free of defects.

要理解质量所发挥的作用，首先要理解这个词的含义。在制造业方面，当一个公司能够提供可靠、耐用的商品，满足或超过消费者的期望，并且没有缺陷时，质量就得到了实现。

High-quality products inspire trust. Take, for example, high-quality car tires. They often have deeper treads than poor-quality tires, making cars that have them less likely to skid in emergencies or bad conditions. In this case the quality of a car tire could be the difference between life and death. Superior-quality tires, made from harder-wearing rubber compounds, also last longer than tires of lesser quality, which means that the driver will not have to face the cost and inconvenience of replacing them as frequently.

高质量的产品能激发人们的信任。以高质量的汽车轮胎为例。它们通常比劣质轮胎有更深的胎面，使拥有这些轮胎的汽车在紧急情况下或恶劣条件下不太可能打滑。在这种情况下，汽车轮胎的质量可能是生命和死亡之间的区别。质量上乘的轮胎由更耐磨的橡胶化合物制成，也比质量较差的轮胎寿命更长，这意味着司机将不必面对频繁更换轮胎的费用和不便之处。

Great quality is not just about using the best components. Design is also crucial to achieving a superior-quality product, because design can offer the consumer new benefits for which they are willing to pay a price premium. In 2011 the Japanese tire manufacturer Bridgestone launched its new range of flat-run tires, based on an innovative design that enabled motorists to run a car with a flat tire for 50 miles (80 km) at a speed of 50 mph (80 kph). This feature enabled drivers to reach the closest garage to change a flat tire, rather than having to change it on the side of the road.

伟大的质量不仅仅是使用最好的部件。设计也是实现优质产品的关键，因为设计可以为消费者提供新的好处，他们愿意为此支付溢价。2011年，日本轮胎制造商普利司通推出了新系列的充气轮胎，基于一种创新的设计，使驾驶者能够以50英里/小时（80公里/小时）的速度在充气轮胎的情况下行驶50英里（80公里）。这一功能使驾驶者能够到达最近的车库更换漏气的轮胎，而不是在路边更换轮胎。

Businesses that have managed to incorporate differentiating features into their products can exploit the added value that these features provide by charging higher prices. If in other aspects (such as function) the products are equal to their competitors, adding price premiums to products that are especially valued by consumers should lead to greater revenues and profits.

那些设法在其产品中加入差异化功能的企业可以通过收取更高的价格来利用这些功能提供的附加值。如果产品在其他方面（如功能）与竞争对手相当，对消费者特别看重的产品增加价格溢价，应该会带来更大的收入和利润。

Quality wins out 质量胜出

Estée Lauder adopted the “quality sells” philosophy when she set up her cosmetics business in New York in 1946. When she was a child, her mother had lectured her relentlessly on how exposure to the sun led to premature aging of the skin. The young Lauder took note and began making her own skin creams with her uncle, a chemist. Like many other successful entrepreneurs, Lauder genuinely believed that there was a need for her product, and in 1935 she began selling her first preparations: superrich, all-purpose crème; crème pack; cleansing oil; and skin lotion.

1946年，雅诗兰黛在纽约成立了自己的化妆品公司，她采用了 "以质取胜 "的理念。当她还是个孩子的时候，她的母亲不厌其烦地对她说，暴露在阳光下会导致皮肤过早老化。年轻的兰黛注意到了这一点，并开始与她的叔叔--一位化学家一起制作自己的护肤霜。像许多其他成功的企业家一样，兰黛真诚地相信她的产品是有需求的。1935年，她开始销售她的第一批产品：超丰富的全能奶油；奶油包；洁面油；和护肤液。

In the beginning Estée Lauder did not use any advertising; she thought her products were so good they would sell themselves. She relied on her customers to promote the products. Customers would try her preparations, like them, and continue buying them. Furthermore, they would then recommend Estée Lauder’s products to their friends. She gave this form of promotion a name: tell-a-woman marketing.

开始时，雅诗兰黛没有使用任何广告；她认为她的产品非常好，会自己卖出去。她依靠她的客户来推广这些产品。顾客会尝试她的制剂，喜欢它们，并继续购买它们。此外，他们还会向他们的朋友推荐雅诗兰黛的产品。她给这种推广方式起了一个名字："告诉女人 "营销。

In more recent times, Samsung has also used the quality-led approach to great effect. The South Korean electronics manufacturer does not rely on glitzy advertising campaigns to create its competitive advantage. Instead, it appeals to a market segment who favors product quality over brand image.

在更近的时期，三星也使用了质量主导的方法，取得了巨大的效果。这家韩国电子制造商并不依靠华丽的广告活动来创造其竞争优势。相反，它吸引了一个偏爱产品质量而非品牌形象的细分市场。

In April 2013 the Samsung Galaxy 4 was launched. Very quickly it gained market share over the market leader—Apple’s iPhone—because it was seen as a more technologically advanced product than Apple’s latest model, the iPhone 5. The display offered around 100 more pixels per inch than the iPhone 5, and its built-in camera also surpassed the iPhone 5 in terms of functionality and pixels. In addition, according to research by the UK consumer magazine Which?, the Samsung processor was nearly twice as fast as that in the iPhone.

2013年4月，三星Galaxy 4上市了。很快，它就获得了超过市场领导者--苹果iPhone的市场份额，因为它被视为比苹果的最新机型iPhone 5技术更先进的产品。它的显示屏每英寸比iPhone 5多出约100个像素，其内置摄像头在功能和像素方面也超过了iPhone 5。此外，根据英国消费者杂志《Which? 的研究，三星处理器的速度几乎是iPhone的两倍。

Samsung’s prices were slightly lower than Apple’s, but there were other producers of Android mobile phones that substantially undercut Samsung’s prices without taking any of its market share. The key to Samsung’s Galaxy 4 success was its superior quality.

三星的价格略低于苹果，但也有其他安卓手机生产商大幅压低三星的价格，却没有抢走任何市场份额。三星Galaxy 4成功的关键是其卓越的质量。

Brand loyalty 品牌忠诚度

Quality can be an important selling point even for low-cost products, since it helps build brand loyalty and thus ensures repeat customers. In markets for fast-moving consumer goods (FMCGs), manufacturers use superior product quality to preserve and extend their customer base. FMCGs are nondurable products, such as beer, toothpaste, chocolate, and breakfast cereal, that are bought frequently by households and consumed immediately. Since FMCGs are purchased regularly throughout the year, the sales volumes achieved by a successful product can be immense.

质量甚至可以成为低成本产品的重要卖点，因为它有助于建立品牌忠诚度，从而确保回头客。在快速消费品（FMCG）市场，制造商利用卓越的产品质量来维护和扩大他们的客户群。快速消费品是不耐用的产品，如啤酒、牙膏、巧克力和早餐麦片，这些产品经常被家庭购买并立即消费。由于快速消费品是全年定期购买的，一个成功的产品所取得的销售量可能是巨大的。

A good example of an FMCG market is the one for toilet paper. According to research by US toilet paper manufacturer Charmin, 126 billion rolls of toilet paper are bought every year in the US.

快速消费品市场的一个很好的例子是卫生纸的市场。根据美国卫生纸制造商Charmin的研究，美国每年有1260亿卷卫生纸被购买。

In a market this large, even a small share will translate into multimillion-dollar revenues. If consumers habitually purchase the same brand of a particular product over and over, rather than switching between rival brands, their brand loyalty will be invaluable.

在这么大的市场中，即使是很小的份额也会转化为数百万美元的收入。如果消费者习惯性地反复购买同一品牌的特定产品，而不是在竞争对手的品牌之间转换，他们的品牌忠诚度将是无价的。

High-quality brands are more likely to win brand loyalty than brands of an inferior quality. For example, households are more likely to buy Charmin toilet paper again and again if the product is softer and stronger than the brands sold by its rivals, generating higher volumes of sales and greater revenues. This means the business has increased its revenues without having to pay any of the marketing costs usually associated with acquiring customers.

高质量的品牌比质量差的品牌更容易赢得品牌忠诚度。例如，如果Charmin卫生纸比其竞争对手销售的品牌更柔软、更结实，家庭就更有可能反复购买，产生更高的销售量和更大的收入。这意味着企业增加了收入，而不需要支付任何通常与获取客户有关的营销成本。

Service and quality 服务和质量

Another indicator of good quality is providing a service in a manner that exceeds customer expectations. This might manifest as efficiency, or rapid response to customer concerns. The Zurich Insurance Group operates in over 170 countries and each month handles over 600,000 customer interactions via phone, mail, and the Internet. Its ambition is to be the best global insurer as measured by customers, employees, and shareholders, and it actively pursues quality assurance. Its iQuality program sets out how employees can pay more attention to customers, and find out more about their changing needs and expectations. It performs regular checks on the quality of employees’ work and uses extensive market research to gain feedback on customer experience

良好质量的另一个指标是以超出客户期望的方式提供服务。这可能表现为高效性，或对客户关注的问题作出快速反应。苏黎世保险集团在170多个国家开展业务，每个月通过电话、邮件和互联网处理60多万次客户互动。它的目标是成为由客户、员工和股东衡量的全球最佳保险公司，并积极追求质量保证。它的iQuality计划规定了员工如何更多地关注客户，并进一步了解他们不断变化的需求和期望。它对员工的工作质量进行定期检查，并利用广泛的市场调查来获得关于客户体验的反馈。

Zurich also has protocols for reacting to unhappy customers; when several customers complained that payment was too slow when their policies matured, Zurich used the “five whys” to discover that the problem lay in a delay in sending out claim forms. The company put in an automatic system to send out the forms 10 days before policies matured, resulting in a 78 percent drop in complaints. Zurich has won many service awards, including two “Five-star Service Awards” based on 25,000 completed questionnaires.

苏黎世也有对不满意的客户做出反应的协议；当一些客户抱怨他们的保单到期后付款太慢时，苏黎世利用"五个为什么 "发现问题出在发送索赔表的延迟上。该公司建立了一个自动系统，在保单到期前10天发送表格，结果投诉下降了78%。苏黎世赢得了许多服务奖项，包括基于25000份完整问卷的两项 "五星级服务奖"。

Added value 附加价值

Businesses can also create highquality products by adding value. Value added is the difference between a product’s price and the raw material cost of making the product. Companies can add value to their products with new features, innovative functions, or add-ons designed to benefit, and appeal to, actual and potential buyers.

企业也可以通过增加价值来创造高质量的产品。增值是指产品的价格与制造产品的原材料成本之间的差异。企业可以通过新的特点、创新的功能或旨在惠及和吸引实际和潜在买家的附加功能来为其产品增值。

In the hotel business, Ibis adds value by promising customers that their specially designed beds, mattresses, comforter, and pillows will give them a better night’s sleep. The cost of these items is balanced against improvement in retention of customers, or by higher prices that create extra revenue.

在酒店业务中，宜必思通过向顾客承诺他们特别设计的床、床垫、被子和枕头将给他们带来更好的睡眠来增加价值。这些物品的成本与留住顾客的改善相平衡，或者通过提高价格来创造额外的收入。

Other hotels have been even bolder in pursuing value added. In the premium segment of the market, hotels create additional value by redefining their core function. These hotels do not just sell a comfortable place to sleep; they sell an “experience,” in which guests are offered a range of “delighters” aspects of the hotel’s service that delight the guest, but which are not usually expected. Examples include HD televisions; branded, high-end shower gel and shampoo; free champagne; and free slippers that guests can take home with them.

其他酒店在追求增值方面更加大胆。在高端市场中，酒店通过重塑其核心功能来创造额外价值。这些酒店不只是出售一个舒适的睡眠场所；他们出售的是一种 "体验"，即向客人提供一系列 "愉悦 "的酒店服务，使客人感到愉悦，但这些服务通常不是预期的。例如，高清电视；品牌的高端沐浴露和洗发水；免费香槟；以及客人可以带回家的免费拖鞋。

Adding value is a constant battle because a “delighter” can soon become an expectation. If a hotel fails to meet the constantly rising requirements of its guests, it will lose customers to its rivals. Successful hotels are constantly on the lookout for new “delighters” that will surprise their guests without becoming too expensive. Low-cost delighters are the ideal way to create value added, generate repeat purchases, and ultimately produce healthy profits.

增加价值是一场持久战，因为 "愉悦者 "很快就会成为一种期望。如果一家酒店不能满足客人不断提高的要求，它就会把顾客流失到对手那里。成功的酒店都在不断地寻找新的 "乐趣"，使他们的客人感到惊喜而又不至于太昂贵。低成本的惊喜是创造附加值、产生重复购买并最终产生健康利润的理想方式。

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